Category 7. Race

I Don’t Want to Talk About It.

Is it possible to be thrown out of a tight-knit group that one was instrumental in forming? I have a chance to find out.

I am in a fabulous book club. I got the group rolling four or five years ago by recruiting a handful of close friends to the venture. On a rotating schedule, one person chooses a book, another cooks a meal and a third leads the discussion. We read all kinds of books, and our subsequent discussions are augmented by fine food and wine. We are just as competitive about the consumables as we are about the selections of, and our opinions about, the books.

Considering that the book club is small, and consists exclusively of people who are sociologically similar (we are all prosperous men, 55+) the points of view represented are widely divergent: our political and religious ori...

Read More

Race, Social Class and Personal Brands

Out for a walk just now, I had an unremarkable experience.

I crossed paths with an African-American of perhaps 30, well dressed and groomed, wearing horn-rimmed glasses not unlike my own. Had we spoken, I would guess that his diction and intonation, and quite possibly his accent, would also have been similar to mine; his appearance and manner strongly suggested that we were of the same social class.

We smiled silent greetings and kept on our merry ways.

Let’s think about brands for a minute or two, before coming back to race and social class.

McDonalds and Coca-Cola have built enormous businesses on the comfort that consumers take from knowing exactly what they’ll get when they purchase burgers or sodas...

Read More